After noticing a lack of natural formulated products for morning sickness and motherhood wellness, Julia founded Myrtle & Maude to support women through every stage of pregnancy and postpartum.

After launching a travel sickness brand in 2014, Julia discovered many of her customers were pregnant women searching for natural nausea support - inspiring the creation of Myrtle & Maude.

Alongside studying an Essential Oil Practitioner Diploma between 2018–2021, Julia now works closely with an expert herbalist with over 20 years’ experience to co-develop products for mums-to-be and new mothers.

Today, Myrtle & Maude has supported over 250,000 mothers through fertility, pregnancy, labour, breastfeeding, and postpartum recovery